Our Events
European Summit 2012
June 13 - 15, 2012, Dublin
The European Summit has been organised by the International Association for
Measurement and Evaluation of Communication (AMEC) in Dublin from
13 - 15th June, 2012. Kantar Media is the official Summit Partner. The Summit
included workshop sessions and plenary speaking spots by international
senior communications professionals. It also included the AMEC Awards
2012 ceremony as an important part of the Summit Dinner.
Conflicting Priorities Represented in Divergent Media
This special event, featuring media analysts from the Middle East as well as prominent U.S. diplomatic figures and journalists, will examine how media, both traditional and new, are changing the landscape of politics in the Middle East. Recent analysis of Middle Eastern media indicates that countries in the region are increasingly demonstrating contrasting policies and priorities. This panel will examine the shifting dynamics at work.
Panelists
Mazen Nahawi, President, News Group and President of FIBEP.
How to embed social media measurement successfully within your business?
Study after study reports that communications and media business leaders expect digital revenues to grow as clients increasingly see the huge potential of the digital landscape. In the workshop Mazen Nahawi will
look at the anticipated growth for AMEC members as clients put the need to better understand what is being said about their brand on social media platforms.
Discuss how to embed social media measurement in your business as an integral, not an “add on” part of your client offer.
Mike Daniels, International Chairman of AMEC, Eve Stevens, Vice President, Insight & Analytics, Waggener Edstrom Worldwide & Colin Wheeler, Head of Insights and Analytics, EMEA, Waggener Edstrom Worldwide.
Valid Metrics – learning from the client view
A hands-on workshop which uses the experience of a client’s progress in using AMEC’s new Valid Metrics methodology. It adds up to a great practical learning opportunity. As requested in pre Summit research.
Jeremy Thompson, Managing Director, Gorkana Group and Chair, AMEC’s Content Committee.
The Future of Media – a new addition to the Workshop Day programme
This special AMEC debate looks at what is really happening to the media in key markets around the world backed up by the latest research. It draws on the experience of leaders from North America, Europe, Middle East and Asia, to assess where we are today, and what the future might look like. It is seen as an essential session for AMEC members who want to future proof their business.
David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, Andre Manning, VP, Global Head of External Communications for Royal Philips Electronics, Cindy Conner, Director Citizenship and Reputation Management, FedEx Corporation, & David Kellis, Director of PR and Social Media, Clorox.
How to make my firm or client company Barcelona Principles compliant?
Two years after it was created in Spain, the Barcelona Principles is still hailed as a communications measurement break-through. The presenters will suggest that clients, PR consultancies and media intelligence firms can make far more use of the Barcelona Principles concept and suggest practical steps companies can take.
K C Brown, Head of Cision Global Analysts.
Interrogating the Request for Proposal (RFP) – a “how to” session
RFPs have become standard in business but responding to them can require creativity and persuasive skills. How do you tackle an RFP for a public relations project that doesn’t include measurement? Or worse, isn’t measuring the right things? KC Brown looks at how PR professionals can improve their RFP responses and sell the benefits of a measurement approach to their clients including. In this workshop, you’ll get hear valuable tips on how to:
• Get the budget you need for the job.
• Shorten the amount of time it takes for the RPF process.
• Include measurement in an RFP response, even if the request doesn’t include it.
• Respond to clients who specify AVEs in their request.
Dan Halliwell, Managing Director, Kantar Media, Ireland & Roger Jupp, Chairman, Millward Brown Ireland.
Progressing Outputs to Outcomes – How to add ‘Effect’ to your ‘Cause’ findings
Dan Halliwell and Roger Jupp, Chairman of market research experts, Millward Brown Ireland, discuss the steps involved in integrating media evaluation with traditional market research methods. The session will look at how to structure methodologies to assess the effectiveness of communications campaigns and detail the potential findings possible when working with other research partners.
• Planning the next steps beyond cause measurement.
• Applying scale and methodologies.
• Presenting the results.
• Realistic budgets and gaining client buy-in.
Margot Sinclair Savell, Senior Vice President, Global, Research+Data Insights & David Iannelli, President, Global, Research+Data Insights.
Social Media Analytics Does Not Have to Be Overwhelming
Margot and David discuss less-costly and less time-consuming ways to measure social media, through influencer identification and management. The session will look at steps to take and tools to use in both Europe and the U.S.
• Finding the most important influencers for your brand and industry.
• Deciding which free and paid tools will help you find conversations about keywords that are important to your business.
• Reaching out to influencers with key messaging.
• Measuring the results.
• Determining how frequently an influencer list should be updated.
Ingrid Moorkens, Head of Products and Development, AUSSCHNITT Medienbeobachtung & Robert Fekl, Head of Media Analysis, AUSSCHNITT Medienbeobachtung.
Pro-active crisis management with the help of economic-psychological approaches
Ingrid and Robert discuss how different models of attribution can be implemented in a media content analysis and which results such an analysis may deliver. Using the example of Toyota’s world-wide recall in 2010, the workshop shows how economic-psychological approaches in a media content analysis could support pro-active crisis management.
• How to apply different models of attribution.
• Media content analysis: How to implement models of attribution step by step.
• Presentation of the results of a case study.
• What would be a realistic budget for such an analysis.
GlobCom Symposium 2012: Communication in a World of Change
May 24 - 25, 2012, Zayed University, Abu Dhabi
The Global Communication Project is an international project run by 11 universities of 11 countries in 5 continents. The PR students will be in the 2nd or 3rd year of their university studies.
8 to 10 international student virtual teams are formed. Each team gets the same PR brief and has to develop and present a ppt presentation of a PR problem - as in a real pitch. The virtual teams collaborate using the interactive tools of the GlobCom project, e-mail, skype, phone, facebook, twitter etc.
Panel Includes:
Dr. Volker Stolz, President of Global Communication Institute.
Dr. Marilyn Roberts, Dean – College of Communication & Media Sciences, Zayed University.
Mazen Nahawi, CEO of News Group International.
Sean Cleary, Chairman of Strategic Concepts.
Stephen King, MEPRA Chair of Standards & Ethics.
Modern Global Revolution 2012
International Law Symposium, February 16 - 17, 2012, Michigan State International
The distinguished panelists explored the following issues:
The Aftermath of Revolution: Humanitarian, Legal, and Political Consequences.
Technology, Social Media, and Revolution: Modern Methods of Organizing and Implementing Change.
Intellectual Property and Global Food Security: IP Rights, Innovation, and the Needs of 7 Billion.
State Involvement, from Monitoring to Missiles: Foreign State Intervention and Developments in the “Right to Protect”.
Panel Includes:
Adam Candeub (Moderator), Professor of Law & Director of the Intellectual Property, Information & Communications Law Program.
John Browning, Partner at Lewis Brisbois Bisgaard & Smith LLP.
Mazen Nahawi, Founder and President, News Group International, President, FIBEP.
Salah D. Hassan, Associate Professor, Michigan State University English Department, Co-coordinator of Project Islam, Muslims and Journalism Education.
For further details please click here.
FIBEP: Mazen Nahawi Elected President of FIBEP
2012
Mazen Nahawi, News Group president was elected president of FIBEP - the world's largest media intelligence organization, during the association's bi-annual congress that was help in Thessaloniki in Greece. Mr. Nahawi pledged to bring a new energy to FIBEP and help establish an extensive professional development program and to support FIBEP members transition from conventional press clipping business models into the digital age.
"FIBEP is a unique associaton," explained Nahawi. "Established more than 50 years ago we have members who enjoy close bonds on a personal and professional level. Very few associations world-wide have the cammaradery and close relationships that FIBEP members enjoy - I aim to help translate these bonds into a force for transforming our industry into the digital age."
FIBEP has more than 80 members in nearly 40 countries around the world and employs over 13,000 people. Its members include virtually all of the world's major media monitoring and analysis companies.
SocialEyez launches operations in Latin America
July 5, 2011, Argentina
With its focus on the world’s emerging markets, SocialEyez™ has this week launched its operations in Latin America. SocialEyez is recognized as one of the fastest-growing international social media agencies.
SocialEyez specializes in providing integrated and highly customized social media monitoring and engagement solutions to businesses around the world.
Latin America is emerging as one of the key territories on the world map of social media, with over 93 million Facebook users and more than 55 million twitter users. A recent report suggests that, as of March 2011, nearly 90% of all Internet users access social media websites.
These trends suggest that social media is contributing significantly to the evolution of communication networks in Latin America. SocialEyez, in partnership with the Global News Group, is focusing on delivering integrated media monitoring solutions to businesses in the region.
Mazen Nahawi, President of News Group International believes that integrating traditional media and social media monitoring offers vital insights into how consumers respond to a brand.
“The launch of SocialEyez Latin America will bring world class social media research to one of the world’s most important emerging markets,” said Mazen Nahawi, president of News Group. “Our partnership with Global News is an example of the great work that emerging market companies can do together to help build the next generation of global leaders in the media and communications industry.”
For further details please click here.
Forecasting the Future Social Media, Predictive Analysis and the Arab World
March 29, 2011, 8:30am - 10:30am, Washington D.C
Egypt, Tunisia, Bahrain, Libya, Yemen. The list goes on as unrest spreads in the Arab world. Now, as never before social media is a part of the equation. This special panel will introduce new and original data on the impact of social media across the region. Dubai based News Group International's Arab Media Influence Report (AMIR) reviews the impact of social media as well as that of traditional media across the region and a panel of leaders in the field will assess what this means for the future of politics in the region and international relations.
Monitoring and making sense of social media - across the Middle East and the world.
The world is truly a global marketplace. Millions of people around the globe are now networked as never before - exchanging information and ideas, forming opinions, and speaking their minds about everything from politics to products.
The ICAEW at DIFC - Mazen Nahawi on panel of ICAEW event
ICAEW Corporate Finance Faculty (ME) Dubai launch event, January 19, 2011
News Group president Mazen Nahawi was a panel member at today’s ICAEW event entitled ‘No Liquidity: Fact of Fiction” that took place at the Dubai International Financial Center. His fellow panelists included:
Mr. Mohamed Al Barwani, Chairman, MB Holding Company LLC.
Mr. Khaled Al Muhairy, Founder and CEOM Evolvence Capital Limited.
Mr. Mazen Nahawi, President, News Group International.
Mr. Amir Ahmad, HSBC Bank Middle East Limited.
Mr. Ziad Makhzoumi, Chief Financial Officer of Arabtec.
For further details please click here.
AMIR: Arab Media Influence Report
May 11, 2010, Washington, DC
Conflicting Proirities Presented in Divergent Media
This special event, featuring media analysts from the Middle East as well as prominent U.S. diplomatic figures and journalists, will examine how media, both traditional and new, are changing the landscape of politics in the Middle East. Recent analysis of Middle Eastern media indicates that countries in the region are increasingly demonstrating contrasting policies and priorities. This panel will examine the shifting dynamics at work.
Panelists
Ambassador Edward Walker, Jr. Fmr. U.S. ambassador to Israel, Egypt and the UAE.
Edward S. Walker is a former U.S. Ambassador to Israel, Egypt, and the UAE and is a Middle East specialist. Ambassador Edward S. Walker, Jr. is an Adjunct Scholar at the Middle East Institute’s public policy center. Ambassador Walker served as MEI’s President and CEO for over five years, from 2001 until August 2006. In the course of his career, Walker worked with every Israeli Prime Minister since Golda Meir, with Presidents Anwar Sadat and Hosni Mubarak of Egypt, with Presidents Hafez al-Assad and Bashar al-Assad of Syria, with King Fahd and Crown Prince Abdullah of Saudi Arabia, and with Kings Hussein and Abdullah of Jordon, among others.
Maj. General James Marks, (Ret) Senior Intelligence Officer, Coalition Land Forces, Operation Iraqi Freedom.
General Marks is a graduate of the United States Military Academy with more than three decades of experience in the Intelligence field. During his career, he held command and staff assignments from infantry platoon leader and infantry company commander in the 101st Airborne Division to senior intelligence officer for the Coalition Land Forces during combat operations in Iraq as part of Operation Iraqi Freedom. He concluded his career as the Commanding General of the United States Army Intelligence Center and Fort Huachuca, Arizona. Currently, he resides in Falls Church, Virginia. He is a contributor to the BBC and was also a military analyst for CNN."
Mazen Nahawi, Managing Director Media Watch Middle East.
Mazen Nahawi is the founder and president of News Group International, a leading provider of business intelligence and media resource services and the driving force behind the ME Measurement Summits.
Mazen started his career in the Middle East as a journalist at Dar Al Khaleej 13 years ago and has since founded Media Watch, a leading provider of media monitoring and analysis services with more than 300 clients worldwide. The company, a member of MEPRA and FIBEP, is the organiser of the first annual PR Measurement Summit. He also co-founded Media Source, publisher of the Middle East Media Guide.
Nahawi is described by fellow measurers as a former PR pro turned measurement guru in the Middle East.
Barbara Slavin, Asst Managing Editor, World and National Security, Washington Times, Author.
Barbara Slavin is the author of a 2007 book on Iran entitled "Bitter Friends, Bosom Enemies: Iran, the U.S. and the Twisted Path to Confrontation.” Ms. Slavin was Assistant Managing Editor for World and National Security of The Washington Times from July 2008 through December 2009. Prior to that she was senior diplomatic reporter for USA TODAY, responsible for analyzing foreign news and U.S. foreign policy. Beginning in 1996, she covered such key issues as the U.S.-led war on terrorism and in Iraq, policy toward "rogue" states and the Arab-Israeli conflict. She accompanied three secretaries of State on their official travels and also reported from Iran, Libya, Israel, Egypt, North Korea, Russia, China, Saudi Arabia and Syria. Ms. Slavin, who has lived in Russia, China, Japan and Egypt, is a regular commentator on U.S. foreign policy on National Public Radio, the Public Broadcasting System and C-Span.
PR Measurmenet Summit 2009
May 11, 2010, Washington, DC
News Group International announces the 3rd annual PR measurement Summit 2009.
Experts to measure effectiveness of government public relations.
"Governments are heavily involved in public relations for several reasons. Increasing appreciation for PR by public officials, the need for government to better reach out to their stakeholders, increased accountability and an increasingly challenging media environment, all make it necessary for the public sector to measure and evaluate the success of their communications campaigns." explained Mazen Nahawi, president of News Group International, organisers of the event.
Panelists
Sandra Macleod, Group CEO, Echo.
Rebecca Hill, Executive Director, MEPRA.
Hania Tabet, Managing Director, TBWA\RAAD\PR.
Dave Robinson, CEO Middle East Turkey & Africa, Hill & Knowlto.
Mazen Nahawi, CEO President, News Group International.
Barry Leggetter, CEO Executive Director, AMEC
David Baker, General Manager, Action Global Communications