Mazen Nahawi, the CEO of News Group, a premier integrated media monitoring company in the Middle East, was interviewed by José Crettaz of Economía regarding the launch of SocialEyez in Buenos Aires.
Mazen shares with Economía the importance of monitoring social media. He also talks about how SocialEyez predicted the crisis in Egypt a month before it began, just by monitoring the social media platforms.
Mazen also talks about who are the people who want to monitor social media networks, why and what are the consequences for companies that don’t pay attention to their clients.
Click on the link below to read the complete interview in Española: